Wednesday, 24 February 2010
Monday, 15 February 2010
Friday, 12 February 2010
Augmented Reality as a marketing tool
A very interesting example would be the Augmented Reality November issue of Esquire magazine. Simply done for marketing the magazine, does not however impact the readers in anyway. It's just the interactivity that makes it interesting. Readers buy the issue only to find out what augmented reality is and how it would work as its still a new concept.
Great Marketing Strategy!!
Books I'm reading..
My reading topics include:
Augmented Reality - http://www.pragprog.com/titles/cfar/augmented-reality
Augmented Reality and Marketing
Usability and Human computer interaction
Some things I've been looking at..
My research in Augmented Reality began with the below video...Its a must watch! Technology at your finger tips....who'ld thunk it ;)
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